SPACE & IDENTITY | STAND DESIGN FOR ZIRCONIO + NIRO GRANITE AT CEVISAMA 2015 EXHIBITION
NIRO CERAMIC GROUP IS A WORLD LEADING COMPANY INCLUDING FIRST CLASS BRANDS AS NIRO GRANITE, ZIRCONIO, ORIN, ETC. ALL OF THEM RELATED WITH CONSTRUCTION MATERIALS BETING ON DESIGN AND QUALITY.
THE STAND OF CEVISAMA 2015 HAD ONE OF THE MOST DIFFICULT BRIEFS WE EVER HAD TO SOLVE. IT WAS NECESSARY TO SHOW A COMMON GROUP MESSAGE TO THE VISITOR BUT WITH TWO SEPARATE AREAS TO DISPLAY THE PRODUCTS OF NIRO GRANITE AND ZIRCONIO SEPARATELY.
THE OUTER ARCHITECTURE DESIGNED WANTED TO KEEP THE INDUSTRIAL FEELING THAT WAS DISPLAYED IN CERSAIE FAIR, BUT WE FELT NECESSARY TO IMPROVE ZIRCONIO LOOK TO A MORE SOPHISTICATED AND STYLISH FINISHING.
THE DESIGN SOLUTION IN THE PROPOSAL, WAS TO USE THE OSB-IRON LOOK ONLY FOR NIRO GRANITE BRAND. AND TO CREATE A NEW EXHIBITING SYSTEM FOR ZIRCONIO.
DIFFERENT MEASURE OVERLAPPING PANELS WERE DISPLAYED ALL AROUND THE PERIMETER OF THE SPACE TO SHOW ALL THE NEW COLLECTIONS POSSIBILITIES IN A BOLD WAY.
IN THE MID OF THE SPACE, WE DISPLAYED A WHITE STRUCTURE FOR THE COMMON SPACES AS THE MEETING AREA, RECEPTION DESK AND WAREHOUSES.
